The multi-dimensional exhibition displays the result of the 8-week VORN Academy Program: three phygital looks with a circular approach next to big screens of their digital twins in the metaverse. Four VR glasses let the guests literally take a step into the "HOOKED" metaverse, which was specially created for the exhibition.
VORN – The Berlin Fashion Hub is a physical and digital place in the heart of Berlin and is commissioned by the Senate for Economics, Energy and Public Enterprises
The Metaverse Showcase Exhibition is the result of this joint creative process. Three phygital looks are displayed, each one representing the designers’ emotional stages during the creative process: dysfunctional, escapism and pleasure. Each garment of the looks is realised by using sustainable materials and printing technology, AI-generated prints, and digital pattern making and sampling. A digital circular passport, a so-called Circular.ID, is displayed via QR code on each garment. It redirects to a website with a product passport that includes detailed information on the sustainability aspects of each product. On screens next to each look come the animated avatars to life. All looks are also avatars in the "HOOKED" Metaverse, a digital art space in Spatial, designed and realised by the designers. It can be entered via four VR glasses which are put at the disposal of the guests during the exhibition. QR-Codes next to each look redirect to the "HOOKED" microsite that explains the concept and philosophy of the capsule collection.
The exhibition and phygital fashion experience is the result of the rst VORN Academy Program that was rolled out from October to December 2022 in cooperation with the industry partners Zalando, Kornit Digital and Unity. Anyone can enter the digital "HOOKED" Metaverse beyond the duration of the exhibition via their browser or with the app and from anywhere in the world. All that is required is a registration with Spatial and off you go!
"HOOKED" - The VORN Metaverse Showcase Exhibition makes a guest appearance at the LNFA Store at BIKINI BERLIN from Wednesday, 18 January 2023, 12:00 am to Friday, 20 January 2023 05:30 pm. BIKINI BERLIN
Budapester Str. 38-50